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Business partnering is the development of successful, long term, strategic relationships between customers and suppliers, based on achieving best practice and sustainable competitive advantage.[1] In the business partner model, HR professionals work closely with business leaders and line managers to achieve shared organisational objectives.[2]

Mission[editHome 16 Originals 2015 22 Shirt Kaka adidas Kids AC Milan Red ]

The mission of business partnering and the key-aspects of the discipline have been developed recently in the tourism field. The mission of business partnering (for tourism) consists in "creating, organizing, developing and enforcing operative (short-term), tactical (medium-term) and strategic (long-term) partnerships" (Droli, 2007). "Partnering is the process of two or more entities creating synergistic solutions to their challenges." [3]


Joint selling is an example of operative partnering activity. Account intelligence sharing 51714 Brown Oakwood Oakwood 51714 PTqa1xW7 or "value chain integration" (Child, Faulkner, 1998) are examples of tactical partnering initiatives. Joint product development is a typical strategic partnering activity. Partnering agreements are commonly used in the different kind of partnerships.

One example is the strategic partnering arrangement in the aviation sector which was put together by the UK Ministry of Defence and AgustaWestland.[citation needed] Both partners share an agreed common objective to improve helicopter services and support to the front line. The MOD also wishes to provide the best value for money to the taxpayer while AgustaWestland seeks to provide the best returns to its shareholders via a stable, long-term income stream.


Reduction of general costs: business partnering can be cheaper and more flexible than a merger or acquisition, and can be employed when a merger or acquisition is not feasible.

Business partnering increases "competitive advantage" (Porter, 1985). The direct benefits of business partnering consist in greater competitive advantage through cooperation (the co-opetitive advantage) and even better opportunities of revenue, occupation and investment in the sector of application.

Business partnering creates a no more traditionally-based solidarity or "organic", but a rationale form of "mechanic solidarity" (Durkheim, 1893). Partnering takes a new approach to achieving business objectives. It replaces the traditional customer-supplier model with a collaborative approach to achieving a shared objective; this may be to build a hospital, improve an existing service contract or launch an entirely new programme of work. Essentially, the Partners work together to achieve an agreed common aim whilst each participant may still retain different reasons for achieving that common aim.

Kids adidas Originals Red 22 16 Home Shirt 2015 Milan Kaka AC Formation of business partnering[edit]

Firms usually need to form partnerships with other firms to enable their business model (Teece, 2010).[4] To become attractive to other businesses firms need to align their internal features, such as management style and products with the market situation. In their 2013 study, Kask and Linton develop two ideal profiles, or also known as configurations or archetypes, for startups commercializing inventions. The Inheritor profile calls for management style that is not too entrepreneurial (more conservative) and the startup should have an incremental invention (building on a previous standard). This profile is set out to be more successful (in finding a business partner) in a market that has a dominant design (a clear standard is applied in this market). In contrast to this profile is the Originator which has a management style that is highly entrepreneurial and have a radical invention (totally new standard). This profile is set out to be more successful (in finding a business partner) in a market that does not have an dominant design (established standard). New startups should align themselves to one of the profiles when commercializing an invention to be able to find and be attractive to a business partner. By finding a business partner a startup will have greater chances to become successful (Kask & Linton, 2013).[5]

Financial business partnering[edit]

The term financial business partnering is used to describe finance executives working alongside various business departments including operations, human resources, sales and marketing, among others, providing financial information, tools, analysis and insight, which allows companies to make more informed decisions while driving business strategy.[6] Although finance business partnering has been around for many years,[7] it has taken on increased importance, particularly as the result of the financial crisis of 2007-2008.Naf Naf Naf Naf Naf Blue White White Blue ECORSAIRE ECORSAIRE dp4gwp

According to research undertaken by Robert Half UK, 81% of UK companies are looking to form stronger partnerships between the finance department and other parts of the business.[9] Matthew Maloney, the finance director of foreign exchange company Moneycorp, reported that efforts to integrate the finance team more closely into the business have borne fruit.[10]

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Partnering requires all partners to transform their businesses in terms of relationships, behaviours, processes, communications and leadership. Neither participant can succeed without the other so the recommended approach is to implement the transformation as a joint activity wherever possible.

Partnering has existed for centuries. In economics, business partnering has gained significant momentum and focus within leading global businesses, as "a medium for achieving significant revenue growth" (Doz, Hamel, 1998).

See also[edit]

Further reading[White Munich Costa Originals adidas Third Bayern 2016 17 11 Shirt O4xCwqzI]


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  1. ^ Lendrum, 1997Training Originals Red 2018 2019 adidas Top Munich Bayern qXB1AzqwxS
  2. ^ Ulrich, D. and Brockbank, W. (2005). Role call. People Management, p. 24.
  3. ^ Rigsbee, Ed The Art of Partnering, Kendall/Hunt 1994, Blue HERTION HERTION HERTION Blue Blue TfgFaw 0-8403-9343-1)
  4. Moda VMSIMONE VMSIMONE Marine Moda Marine Vero Vero Marine VMSIMONE Vero Moda Vero dZw7UqTdn Teece, David J. (2010). "Business Models, Business Strategy and Innovation". Long Range Planning. 43: 172–194. doi:10.1016/j.lrp.2009.07.003. 
  5. ^ Kask, Johan; Linton, Gabriel (2013). "Business mating: when start-ups get it right". Journal of Small Business & Entrepreneurship. 26: 511–536. doi:10.1080/08276331.2013.876765. 
  6. Blue NAKAJOL NAKAJOL Blue Blue NAKAJOL Blue Blue Blue NAKAJOL NAKAJOL NAKAJOL z64Xq "Finance professionals need partnership skills, says report". Treasury Today. Treasury Today. Retrieved 30 July 2013. 
  7. ^ "Finance business partnering: a guide". ICAEW. Retrieved 22 September 2014. 
  8. ^ "Importance on Business Partnering". Verified Trustworthy. Retrieved 15 August 2015. 
  9. ^ "Financial Business Partnering: Five steps to get you started". Jobsite - Insider. Jobsite. 
  10. ^ Prevett, Hannah. "Bean counters start jumping". The Sunday Times. News International.